EA Sports broke the mold of traditional sports sim games by stepping into the octagon with MMA (mixed martial arts). MMA is a full contact, combat sport that allows the use of boxing, wrestling, jiujitsu, kickboxing, taekwondo, karate and judo— and that’s just the beginning!
The first order of business was shooting our cover athletes, Randy Couture and Fedor Emelianenko, in locations that were literally, world’s apart— Las Vegas, Nevada and Stary Oskol, Russia. With images in hand we got to work creating a font and art style that represented the intensity and adrenalin rush of MMA. This became the foundation of our keyart and brand toolkit, ensuring EA Sports MMA would come out swinging from the first ring of the bell.