The game that takes its name from super coach, TV analyst and all-round football guru, John Madden, is EA Sports’ flagship title, and Popgun is proud to have worked on the brand for over 13 years.
For the first time in its history, an online vote by NFL fans determined the cover athlete— Cleveland Browns running back, Peyton Hillis. Following a hectic Times Square photoshoot, we got to work enhancing Hillis’ trademark freight train rushing style and surrounded him with images of the city that has embraced him as one of their own.
A library of online and print assets culminated in the Madden NFL 12 Franchise Toolkit, which allowed EA Sports partners and vendors to take the ball and run with it, just like Hillis on gameday.
Now that its on shelves and breaking sales records, we’re back in the huddle preparing ourselves for the next challenge in the history of this storied franchise— Madden NFL 13.