Beginning in 1953, Matchbox has maintained the fine tradition of product line illustration for packaging in order to spark a child’s lively imagination. Wanting to change its recent illustration style from a flat, comic book approach to realistic renderings, Matchbox looked to Popgun to refresh its style, incorporating rich detail for their young audience to study and discover.
Our workflow started with child’s point of view— young boys are in awe of big vehicles. Their power and presence makes them appear larger than life. We transformed Matchbox’s 3D production files from grey scale models with little detail, into vivid vehicle illustrations, that, combined with evocative backgrounds, bring together an over the top sense of realism.
With both hands on the wheel, the young Matchbox driver is ready to take on any adventure he can dream up. Vrooooooom!