Motion Sports Adrenaline


UBI_adrenaline_packsMotion Sports Adrenaline peaks the exhilaration meter by immersing the gamer in a series of extreme sports challenges at a fast and furious pace. From skydiving to kite surfing, mountain biking to wingsuit diving, Popgun was asked to bring the adrenaline rush to life via pack front imagery and a series of point of purchase vignettes.



Our white knuckle adventure began with a series of sketches, followed by a photoshoot collaboration working closely with the Ubisoft team. Select images were brought to life in combination with a palette of textures based on earth and water elements.

The only thing left to do? Take the motion sports plunge, because at Popgun we go big or go home.