Our history working on the EA Sports Tiger Woods PGA Tour franchise began in 2000, shortly after Tiger Woods won his first US Open at Pebble Beach. Since that time the franchise has established itself as the sports sim benchmark by being the most immersive and authentic golf video game experience available.
For Tiger Woods PGA Tour 13, we began on a much broader scale by concepting the entire EA Sports linelook. Months of work and many concepts later, a direction was chosen, christened “Surreal Life”. The work that followed spanned the gamut from branding and packaging, to asset production, art direction and implementation.
Our responsibility as brand stewards ensures that EA Sports stays ahead of the competition and every title is a hole in one.