What do you get when you cross modern, 4 wheeled, toy technology with real insects? Bug Racer— a cool, futuristic looking vehicle that is piloted by the movements of live crickets via onboard motion sensors! More than just a toy, it also provides a learning habitat for kids to nurture, feed and observe their pet crickets. Mattel approached us to create the Bug Racer logotype, package, instructional poster and illustrations for this cool project. Beginning with style boards we were tasked with creating an edgy look that would appeal to scientific explorers and boys 6+, while reassuring Moms that contained live crickets in the house were a good thing for inquisitive young minds!
The final result is a sophisticated and approachable package that is ready to take pet ownership the next level!