EA Sports builds real sports games for real sports fans. Since 1999, Popgun has been involved in every facet of the EA Sports brand. Our involvement has covered the spectrum from branding, to linelook development, packaging design, asset production, photography, art direction and implementation.
For EA Sports 2014 every component of the new linelook was reinvented from the ground up. Months of work and many concepts later, a fresh group of titles are launching, featuring the best of today’s franchise athletes.
Our responsibility as brand stewards ensures that EA Sports stays ahead of the competition as the most recognizable brand in video games.