Right from the outset, Hot Wheels has known exactly how to combine technology with fun, in order to make their toys fresh and compelling for their young male market.
Rev-Ups Mid Air Madness is no different, pairing over sized and over the top cars with a twisting, magnetic track to create hours of gravity defying entertainment.
Popgun created the packaging and marketing illustrations, beginning with 3D Maya models. A series of preferred angles were selected and the models rendered. Hours of additional illustration followed, bringing the cool cars and crazy track to life.
Inside, outside or upside down, Hot Wheels is one thrill ride we’re stoked to be a part of.