The Sims franchise celebrates more than 10 years as the most successful PC game of all time. Popgun is proud to continue our longstanding relationship as a creative partner in the continually expanding Sims universe.
We have helped define and expand the Sims brand globally with the Sims Global Brand Guide, a resource that ensures that the Sims experience is the same worldwide. Popgun has created a comprehensive and cohesive system for the complete range of franchise packaging applications within the Sims brand: Launch Packs, Expansion Packs, Stuff Packs, Compilations, and Collector’s Editions.
Our reach extends from concept development, keyart, interactive style guide and toolkit assets for licensing applications. Popgun is a fully immersed and fluent brand steward in the Sims franchise, maintaining a strong and consistent framework upon which we build each new generation of the Sims.